The Custom Apparel Startups podcast was started simply because we love both the apparel decorating business and the idea that almost anyone, with a small investment and a little dedication, can not only start their own business, but thrive!
Our goal in starting CAS is to help educate apparel entrepreneurs about the business of the business, something often overlooked by people with an idea and a budget, but no business plan or experience behind them. We’ll be talking to the biggest names in the apparel decorating about things that are interesting and useful for all of you. Below are just a few topics we’ll be covering:
- Marketing Ideas
- Finance and Taxes
- Social Media
- eCommerce and Shopping Cart Software
- Pricing your work
- Managing inventory
- Equipment and Software Uses
Of course, if you have any ideas on what you’d like us to cover or discuss, we’re happy to add them to our list. After all, this is for you!
Here’s a little about your CAS Podcast Hosts:
Mark Stephenson – Director of Marketing
Mark has been involved in Sales and Marketing for more than 30 years and has extensive experience as an entrepreneur and small business owner. He has created and managed dozens of websites, which currently include all of the ColDesi online properties. Mark’s most recent successes in online marketing include the launching of the InTouch: Live Online Demonstration series, which allows people to log in and view product demonstrations from their home or office, and 30 Minutes of Marketing webinars that teach online marketing techniques to the apparel decorating industry.
Specialties: Online Marketing, Pay Per Click Advertising, Video Marketing, Webinars, SEO, Egotism
Marc Vila – Director of Business Development
Colman and Company
Marc has worked in sales and marketing since 2003 with experience in outsource management, finance, decorated apparel, commercial equipment and supplies. He entered the apparel business in 2008 in equipment sales for embroidery, garment printing and rhinestones. His current role at Colman and Company is managing the sales team, internet marketing, email marketing and general business development.
Specialties: Sales, Copywriting, E-mail Marketing, Customer Experience, Online Customer Experience, Phone Sales