Should you advertise on Google or Bing? What is “pay per click” advertising? How do you get started? In this episode we discuss why you should (or shouldn’t) advertise online and the basics of how to get started.
Download episode: http://caspodcast.com/download/2015/12/CAS21-pay-per-click-ads.mp3
Links we mentioned in the podcast:
https://www.google.com/adwords/
https://bingads.microsoft.com/
Episode 63 – Why Haters Don’t Win and How to Tell if You Are One
Pay Per Click Advertising – Episode 21 Transcript
Episode 26 – Facebook for Business – Do’s and Don’ts of Facebook
Episode 38 – All About Blanks (part 2) with Mark Bailey from Sanmar