Episode 21 – Pay Per Click Advertising

Should you advertise on Google or Bing? What is “pay per click” advertising? How do you get started?  In this episode we discuss why you should (or shouldn’t) advertise online and the basics of how to get started.

Download episode: http://caspodcast.com/download/2015/12/CAS21-pay-per-click-ads.mp3

Links we mentioned in the podcast:

https://www.google.com/adwords/

https://bingads.microsoft.com/