Do you know what your customers are worth? You should know this number and understand how much a sale is worth for today, and the long term. This will help you make decisions with every aspect of your business; marketing, sales, charity work and so much more.
You can also check out the companion video below to go with this podcast.
Download the Excel Sheet here: http://caspodcast.com/download/2015/11/Customer-Total-Value-Worksheet.xls
This math is so simple, but so important. Learn it and know it.
Have a good business!
Download episode: http://caspodcast.com/download/2015/11/CAS17-Know-Your-Numbers.mp3