What does it mean to trip over pennies? As a business owner you are looking for ways to increase the amount of money you make on a monthly basis. Often times you might look at bills and try to determine which of them can be reduced. You might spend hours searching for a cheaper t shirt or a better deal on thread. What we are saying is to NOT do that, but spend the time mastering what will earn you the most money. Stick with reliable suppliers and spend your time mastering the art of sales and marketing… or just pick up the phone and call a customer to ask for more business.
Listen to this thought provoking episode to learn how you can stop tripping over pennies on the way to dollars.